Why not use piracy networks to promote your content to these damn pirates?

The company Muso is offering a interesting new service. Dubbed “Retune “it uses piracy networks as a delivery system to create controlled content. Thus allowing rightsholders to expand their audience and give them a better online experience. 

Among the services they offer is a “Fully automated content delivery service to piracy audience.”. Wow, sounds too good to be true. 

I can’t wait for the first real life cases. Let’s hope that it entails more than just spamming piracy boards and torrent trackers.

 Their quote “It is easy to forget that piracy users are very often fervent fans. The motivating factors for online piracy are as much about lack of availability as they are about getting something for free.” does sounds promising though.

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